APA (7th ed.) Citation

MCNAIR, M. P. Readings in marketing#Malcolm P. McNair, Harry L. Hansen. McGraw Hill.

Chicago Style (17th ed.) Citation

MCNAIR, Malcolm P. Readings in Marketing#Malcolm P. McNair, Harry L. Hansen. McGraw Hill.

MLA (8th ed.) Citation

MCNAIR, Malcolm P. Readings in Marketing#Malcolm P. McNair, Harry L. Hansen. McGraw Hill.

Warning: These citations may not always be 100% accurate.