APA (7th ed.) Citation

TULL, D. S. Marketing research. Macmillan Publising.

Chicago Style (17th ed.) Citation

TULL, Donald S. Marketing Research. Macmillan Publising.

MLA (8th ed.) Citation

TULL, Donald S. Marketing Research. Macmillan Publising.

Warning: These citations may not always be 100% accurate.