KOTLER, P. a. a. Marketing Management: An asian perspective. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip at. al. Marketing Management: An Asian Perspective. Prentice Hall.
MLA (8th ed.) CitationKOTLER, Philip at. al. Marketing Management: An Asian Perspective. Prentice Hall.
Warning: These citations may not always be 100% accurate.