APA (7th ed.) Citation

LUSCH,Robert F. Principles of Marketing#Robert F Lusch,Virginia N.Lusch. A.Division of Wadsworth.

Chicago Style (17th ed.) Citation

LUSCH,Robert F. Principles of Marketing#Robert F Lusch,Virginia N.Lusch. A.Division of Wadsworth.

MLA (8th ed.) Citation

LUSCH,Robert F. Principles of Marketing#Robert F Lusch,Virginia N.Lusch. A.Division of Wadsworth.

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