APA (7th ed.) Citation

MCCARTHY, E. J. Basic Marketing. A management approach. Mc Graw Hill Co.

Chicago Style (17th ed.) Citation

MCCARTHY, E. Jerome. Basic Marketing. A Management Approach. Mc Graw Hill Co.

MLA (8th ed.) Citation

MCCARTHY, E. Jerome. Basic Marketing. A Management Approach. Mc Graw Hill Co.

Warning: These citations may not always be 100% accurate.