APA (7th ed.) Citation

ORLIK, P. B. Broadcast/cable copywriting#Peter B. Orlik. Allyn and Bacon.

Chicago Style (17th ed.) Citation

ORLIK, Peter B. Broadcast/cable Copywriting#Peter B. Orlik. Allyn and Bacon.

MLA (8th ed.) Citation

ORLIK, Peter B. Broadcast/cable Copywriting#Peter B. Orlik. Allyn and Bacon.

Warning: These citations may not always be 100% accurate.