APA (7th ed.) Citation

VIVIAN, J. The media of mass communication. Allyn and Bacon.

Chicago Style (17th ed.) Citation

VIVIAN, John. The Media of Mass Communication. Allyn and Bacon.

MLA (8th ed.) Citation

VIVIAN, John. The Media of Mass Communication. Allyn and Bacon.

Warning: These citations may not always be 100% accurate.