KOTLER, P. (1996). Principles of marketing. Prentice Hall.
Chicago Style (17th ed.) CitationKOTLER, Philip. Principles of Marketing. Prentice Hall, 1996.
MLA (8th ed.) CitationKOTLER, Philip. Principles of Marketing. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.