APA (7th ed.) Citation

KEEGAN, W. J. (1995). Global Marketing Management. Prentice-Hall.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Global Marketing Management. Prentice-Hall, 1995.

MLA (8th ed.) Citation

KEEGAN, Warren J. Global Marketing Management. Prentice-Hall, 1995.

Warning: These citations may not always be 100% accurate.