APA (7th ed.) Citation

KUMAR, V. (1999). Essentials of marketing research - V. Kumar, David A. Aaker, George S. Day. Wiley.

Chicago Style (17th ed.) Citation

KUMAR, V. Essentials of Marketing Research - V. Kumar, David A. Aaker, George S. Day. Wiley, 1999.

MLA (8th ed.) Citation

KUMAR, V. Essentials of Marketing Research - V. Kumar, David A. Aaker, George S. Day. Wiley, 1999.

Warning: These citations may not always be 100% accurate.