APA (7th ed.) Citation

ZIKMUND, W. G. (1999). Essentials of marketing reseach - William G. Zikmund. Dryden.

Chicago Style (17th ed.) Citation

ZIKMUND, William G. Essentials of Marketing Reseach - William G. Zikmund. Dryden, 1999.

MLA (8th ed.) Citation

ZIKMUND, William G. Essentials of Marketing Reseach - William G. Zikmund. Dryden, 1999.

Warning: These citations may not always be 100% accurate.