APA (7th ed.) Citation

PETER, J. P. (2002). Consumer behavior and marketing strategy. McGraw Hill.

Chicago Style (17th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing Strategy. McGraw Hill, 2002.

MLA (8th ed.) Citation

PETER, J. Paul. Consumer Behavior and Marketing Strategy. McGraw Hill, 2002.

Warning: These citations may not always be 100% accurate.