Cita APA

BELCH, G. E. (2001). Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch. McGraw Hill.

Chicago Style (17th ed.) Citation

BELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.

Cita MLA

BELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.