BELCH, G. E. (2001). Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch. McGraw Hill.
Lua i Stíl Chicago (17ú heag.)BELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.
Lua MLA (8ú heag.)BELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.
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