BELCH, G. E. (2001). Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch. McGraw Hill.
Chicago Style (17. basım) AtıfBELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.
MLA (8th ed.) AtıfBELCH, George E. Advertising and Promotion - an Integrated Marketing Communications Perspective - George E. Belch, Michael A. Belch. McGraw Hill, 2001.
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