Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch
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| Language: | Inggris |
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McGraw Hill
2001
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upnylib-BKU00046692016-08-08 00:00:00Perpustakaan UPN YogyakartaAdvertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. BelchBELCH, George E.McGraw Hill2001TEXTxiii, 608 hlm.;659.1ISBN:0072314451Inggris |
| institution |
UPN Veteran Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| language |
Inggris |
| description |
|
| format |
TEXT |
| author |
BELCH, George E. |
| spellingShingle |
BELCH, George E. Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| author_facet |
BELCH, George E. |
| author_sort |
BELCH, George E. |
| title |
Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| title_short |
Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| title_full |
Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| title_fullStr |
Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| title_full_unstemmed |
Advertising and promotion - an integrated marketing communications perspective - George E. Belch, Michael A. Belch |
| title_sort |
advertising and promotion - an integrated marketing communications perspective - george e. belch, michael a. belch |
| physical |
xiii, 608 hlm.; |
| publisher |
McGraw Hill |
| publishDate |
2001 |
| callnumber-raw |
659.1 |
| callnumber-search |
659.1 |
| isbn |
ISBN:0072314451 |
| _version_ |
1742303600915251200 |