APA (7th ed.) Citation

WALKER, O. E. (1999). Marketing strategy - planning and implementation - Orville C. Walker, Harper W. Boyd, Jean-Claude Larrenche. McGraw Hill.

Chicago Style (17th ed.) Citation

WALKER, Orvill E. Marketing Strategy - Planning and Implementation - Orville C. Walker, Harper W. Boyd, Jean-Claude Larrenche. McGraw Hill, 1999.

MLA (8th ed.) Citation

WALKER, Orvill E. Marketing Strategy - Planning and Implementation - Orville C. Walker, Harper W. Boyd, Jean-Claude Larrenche. McGraw Hill, 1999.

Warning: These citations may not always be 100% accurate.