APA (7th ed.) Citation

GILSON, C. (1980). Advertising concept and strategies. Random House Business Division.

Chicago Style (17th ed.) Citation

GILSON, Christopher. Advertising Concept and Strategies. Random House Business Division, 1980.

MLA (8th ed.) Citation

GILSON, Christopher. Advertising Concept and Strategies. Random House Business Division, 1980.

Warning: These citations may not always be 100% accurate.