PRIDE, W. M. (1989). Marketing - concepts and strategics - William M. Pride. Houghton Mifflin.
Chicago Style (17th ed.) CitationPRIDE, William M. Marketing - Concepts and Strategics - William M. Pride. Houghton Mifflin, 1989.
MLA (8th ed.) CitationPRIDE, William M. Marketing - Concepts and Strategics - William M. Pride. Houghton Mifflin, 1989.
Warning: These citations may not always be 100% accurate.