APA (7th ed.) Citation

McCARTHY, E. J. (1987). Basic marketing. Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing. Irwin, 1987.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing. Irwin, 1987.

Warning: These citations may not always be 100% accurate.