APA (7th ed.) Citation

CRAVENS, D. W. (1999). Strategic marketing management cases. Irwin - McGraw-Hill.

Chicago Style (17th ed.) Citation

CRAVENS, David W. Strategic Marketing Management Cases. Irwin - McGraw-Hill, 1999.

MLA (8th ed.) Citation

CRAVENS, David W. Strategic Marketing Management Cases. Irwin - McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.