LUTHER, W. M. (2001). The marketing plan: How to prepare and implement it. Amacom.
Chicago Style (17th ed.) CitationLUTHER, William M. The Marketing Plan: How to Prepare and Implement It. Amacom, 2001.
MLA (8th ed.) CitationLUTHER, William M. The Marketing Plan: How to Prepare and Implement It. Amacom, 2001.
Warning: These citations may not always be 100% accurate.