APA (7th ed.) Citation

RICKS, D. A. (1983). Big business blunders - Mistakes in multinational marketing - David A. Ricks. Don Jones Irwin.

Chicago Style (17th ed.) Citation

RICKS, David A. Big Business Blunders - Mistakes in Multinational Marketing - David A. Ricks. Don Jones Irwin, 1983.

MLA (8th ed.) Citation

RICKS, David A. Big Business Blunders - Mistakes in Multinational Marketing - David A. Ricks. Don Jones Irwin, 1983.

Warning: These citations may not always be 100% accurate.