APA (7th ed.) Citation

STANTON, W. J. (1971). Fundamental of marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

STANTON, William J. Fundamental of Marketing. McGraw Hill, 1971.

MLA (8th ed.) Citation

STANTON, William J. Fundamental of Marketing. McGraw Hill, 1971.

Warning: These citations may not always be 100% accurate.