APA (7th ed.) Citation

GUILTINAN, J. P. (1996). Marketing management: Strategies and programs. Mc Graw Hill.

Chicago Style (17th ed.) Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. Mc Graw Hill, 1996.

MLA (8th ed.) Citation

GUILTINAN, Joseph P. Marketing Management: Strategies and Programs. Mc Graw Hill, 1996.

Warning: These citations may not always be 100% accurate.