APA (7th ed.) Citation

KEEGAN, W. J. (1997). Principles of global marketing. Prentice Hall International Inc.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Principles of Global Marketing. Prentice Hall International Inc, 1997.

MLA (8th ed.) Citation

KEEGAN, Warren J. Principles of Global Marketing. Prentice Hall International Inc, 1997.

Warning: These citations may not always be 100% accurate.