APA (7th ed.) Citation

McCARTHY, E. J. (1984). Basic marketing: A managerial approach. Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1984.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richard D. Irwin, 1984.

Warning: These citations may not always be 100% accurate.