APA (7th ed.) Citation

MELOAN, T. W. (1966). Essentials of marketing management. Houghton Mifflin Company, 1966.

Chicago Style (17th ed.) Citation

MELOAN, Taylor W. Essentials of Marketing Management. Houghton Mifflin Company, 1966, 1966.

MLA (8th ed.) Citation

MELOAN, Taylor W. Essentials of Marketing Management. Houghton Mifflin Company, 1966, 1966.

Warning: These citations may not always be 100% accurate.