APA (7th ed.) Citation

ELLING, K. A. (1969). Introduction to modern marketing - Karl A. Elling. The Macmillan company.

Chicago Style (17th ed.) Citation

ELLING, Karl A. Introduction to Modern Marketing - Karl A. Elling. The Macmillan company, 1969.

MLA (8th ed.) Citation

ELLING, Karl A. Introduction to Modern Marketing - Karl A. Elling. The Macmillan company, 1969.

Warning: These citations may not always be 100% accurate.