APA (7th ed.) Citation

McCARTHY, E. J. (1964). Basic marketing: A managerial approach. Richart D. Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richart D. Irwin, 1964.

MLA (8th ed.) Citation

McCARTHY, E. Jerome. Basic Marketing: A Managerial Approach. Richart D. Irwin, 1964.

Warning: These citations may not always be 100% accurate.