APA (7th ed.) Citation

HOLMES, P. M. (1960). Marketing research - principles and readings - Parker M. Holmes. South Western Publ.

Chicago Style (17th ed.) Citation

HOLMES, Parker M. Marketing Research - Principles and Readings - Parker M. Holmes. South Western Publ, 1960.

MLA (8th ed.) Citation

HOLMES, Parker M. Marketing Research - Principles and Readings - Parker M. Holmes. South Western Publ, 1960.

Warning: These citations may not always be 100% accurate.