APA (7th ed.) Citation

ENGEL, J. F. (1994). Promotion strategy: Managing the marketing communications process. ed. 8. Richard D. Irwin, 1994.

Chicago Style (17th ed.) Citation

ENGEL, James F. Promotion Strategy: Managing the Marketing Communications Process. Ed. 8. Richard D. Irwin, 1994, 1994.

MLA (8th ed.) Citation

ENGEL, James F. Promotion Strategy: Managing the Marketing Communications Process. Ed. 8. Richard D. Irwin, 1994, 1994.

Warning: These citations may not always be 100% accurate.