APA (7th ed.) Citation

MCNAIR, M. P. (1956). Readings in marketing - Malcolm P. McNair, Harry L. Hansen. McGraw Hill.

Chicago Style (17th ed.) Citation

MCNAIR, Malcolm P. Readings in Marketing - Malcolm P. McNair, Harry L. Hansen. McGraw Hill, 1956.

MLA (8th ed.) Citation

MCNAIR, Malcolm P. Readings in Marketing - Malcolm P. McNair, Harry L. Hansen. McGraw Hill, 1956.

Warning: These citations may not always be 100% accurate.