LAZER, W. (1962). Managerial marketing: Perspective and viewpoints A sources book - William Lazer; Eugene J. Kelley. Richard D. Irwin.
Chicago Style (17th ed.) CitationLAZER, William. Managerial Marketing: Perspective and Viewpoints A Sources Book - William Lazer; Eugene J. Kelley. Richard D. Irwin, 1962.
MLA (8th ed.) CitationLAZER, William. Managerial Marketing: Perspective and Viewpoints A Sources Book - William Lazer; Eugene J. Kelley. Richard D. Irwin, 1962.
Warning: These citations may not always be 100% accurate.