APA (7th ed.) Citation

MCCARTHY, E. (1981). Reading's in basic marketing - McCarthy E.Jerome. Richard D.Irwin.

Chicago Style (17th ed.) Citation

MCCARTHY, E.Jerome. Reading's in Basic Marketing - McCarthy E.Jerome. Richard D.Irwin, 1981.

MLA (8th ed.) Citation

MCCARTHY, E.Jerome. Reading's in Basic Marketing - McCarthy E.Jerome. Richard D.Irwin, 1981.

Warning: These citations may not always be 100% accurate.