APA (7th ed.) Citation

BUELL, V. P. (1970). Handbook of modern marketing. Mc Graw Hill.

Chicago Style (17th ed.) Citation

BUELL, Victor P. Handbook of Modern Marketing. Mc Graw Hill, 1970.

MLA (8th ed.) Citation

BUELL, Victor P. Handbook of Modern Marketing. Mc Graw Hill, 1970.

Warning: These citations may not always be 100% accurate.