APA (7th ed.) Citation

LANCASTER, G. (1999). Essential of marketing: Text and cases. McGraw-Hill.

Chicago Style (17th ed.) Citation

LANCASTER, Geoff. Essential of Marketing: Text and Cases. McGraw-Hill, 1999.

MLA (8th ed.) Citation

LANCASTER, Geoff. Essential of Marketing: Text and Cases. McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.