LANCASTER, G. (2002). Encyclopedia of strategic management: Marketing planning and evaluation. Volume I. Crest Publ. House.
Chicago Style (17th ed.) CitationLANCASTER, Geoff. Encyclopedia of Strategic Management: Marketing Planning and Evaluation. Volume I. Crest Publ. House, 2002.
MLA (8th ed.) CitationLANCASTER, Geoff. Encyclopedia of Strategic Management: Marketing Planning and Evaluation. Volume I. Crest Publ. House, 2002.
Warning: These citations may not always be 100% accurate.