Cita APA (7a ed.)

STANTON, W. J. (1981). Grolier business library: Fundamentals of marketing. Vol. VII. Mc Graw Hill.

Cita Chicago Style (17a ed.)

STANTON, William J. Grolier Business Library: Fundamentals of Marketing. Vol. VII. Mc Graw Hill, 1981.

Cita MLA (8a ed.)

STANTON, William J. Grolier Business Library: Fundamentals of Marketing. Vol. VII. Mc Graw Hill, 1981.