APA (7th ed.) Citation

FERBER, R. (1974). Handbook of marketing research. Mc Graw Hill.

Chicago Style (17th ed.) Citation

FERBER, Robert. Handbook of Marketing Research. Mc Graw Hill, 1974.

MLA (8th ed.) Citation

FERBER, Robert. Handbook of Marketing Research. Mc Graw Hill, 1974.

Warning: These citations may not always be 100% accurate.