McCARTHEY, E. J. (2000). Basic marketing: A managerial approach. McGraw-Hill.
Chicago Style (17th ed.) CitationMcCARTHEY, Earl Jerome. Basic Marketing: A Managerial Approach. McGraw-Hill, 2000.
MLA (8th ed.) CitationMcCARTHEY, Earl Jerome. Basic Marketing: A Managerial Approach. McGraw-Hill, 2000.
Warning: These citations may not always be 100% accurate.