APA (7th ed.) Citation

BOGART, L. (1996). Strategy in advertising: Matching media and messages to markets and motivations. Lincolnwood.

Chicago Style (17th ed.) Citation

BOGART, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. Lincolnwood, 1996.

MLA (8th ed.) Citation

BOGART, Leo. Strategy in Advertising: Matching Media and Messages to Markets and Motivations. Lincolnwood, 1996.

Warning: These citations may not always be 100% accurate.