MCCARTHY, E. J. (2000). Basic Marketing. A management approach. Mc Graw Hill Co.
Chicago Style (17th ed.) CitationMCCARTHY, E. Jerome. Basic Marketing. A Management Approach. Mc Graw Hill Co, 2000.
MLA (8th ed.) CitationMCCARTHY, E. Jerome. Basic Marketing. A Management Approach. Mc Graw Hill Co, 2000.
Warning: These citations may not always be 100% accurate.