APA (7th ed.) Citation

KERIN, R. A. (2004). Strategic marketing problems: Cases and comments. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson Prentice Hall, 2004.

MLA (8th ed.) Citation

KERIN, Roger A. Strategic Marketing Problems: Cases and Comments. Pearson Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.