CHEVERTON, P. (2005). Management library: The essential guide to brand management. How come your brand isn't working hard enough? IV. Crest Publishing House.
Chicago Style (17th ed.) CitationCHEVERTON, Peter. Management Library: The Essential Guide to Brand Management. How Come Your Brand Isn't Working Hard Enough? IV. Crest Publishing House, 2005.
MLA (8th ed.) CitationCHEVERTON, Peter. Management Library: The Essential Guide to Brand Management. How Come Your Brand Isn't Working Hard Enough? IV. Crest Publishing House, 2005.
Warning: These citations may not always be 100% accurate.