DUNCAN, T. (2005). Principles of Advertising & IMC Second Ed. Mc Graw Hill.
Lua i Stíl Chicago (17ú heag.)DUNCAN, Tom. Principles of Advertising & IMC Second Ed. Mc Graw Hill, 2005.
Lua MLA (8ú heag.)DUNCAN, Tom. Principles of Advertising & IMC Second Ed. Mc Graw Hill, 2005.
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