APA (7th ed.) Citation

DUNCAN, T. (2005). Principles of Advertising & IMC Second Ed. Mc Graw Hill.

Chicago Style (17th ed.) Citation

DUNCAN, Tom. Principles of Advertising & IMC Second Ed. Mc Graw Hill, 2005.

MLA (8th ed.) Citation

DUNCAN, Tom. Principles of Advertising & IMC Second Ed. Mc Graw Hill, 2005.

Warning: These citations may not always be 100% accurate.