Kolter, P. (2003). Marketing Insights From A to Z: 80 Konsep Yang Harus Dipahami Setiap Manajer / Philip Kolter. Erlangga.
Chicago Style (17th ed.) CitationKolter, Philip. Marketing Insights From A to Z: 80 Konsep Yang Harus Dipahami Setiap Manajer / Philip Kolter. Erlangga, 2003.
MLA (8th ed.) CitationKolter, Philip. Marketing Insights From A to Z: 80 Konsep Yang Harus Dipahami Setiap Manajer / Philip Kolter. Erlangga, 2003.
Warning: These citations may not always be 100% accurate.