kotler, P. (1988). Marketing / Philip Kotler. Erlangga.
Chicago Style (17th ed.) Citationkotler, Philip. Marketing / Philip Kotler. Erlangga, 1988.
MLA (8th ed.) Citationkotler, Philip. Marketing / Philip Kotler. Erlangga, 1988.
Warning: These citations may not always be 100% accurate.