Forman, A. M. (1986). Marketing In Action: Reading and Cases / Andrew M.Forman. Addison-Weslay Publishing Co, Inc.
Chicago Style (17th ed.) CitationForman, Andrew M.,Cravens. Marketing In Action: Reading and Cases / Andrew M.Forman. Addison-Weslay Publishing Co, Inc, 1986.
MLA (8th ed.) CitationForman, Andrew M.,Cravens. Marketing In Action: Reading and Cases / Andrew M.Forman. Addison-Weslay Publishing Co, Inc, 1986.
Warning: These citations may not always be 100% accurate.