APA (7th ed.) Citation

Marshal, C. (2006). Why Customers do What They do. McGrawHill.

Chicago Style (17th ed.) Citation

Marshal, Cohen. Why Customers Do What They Do. McGrawHill, 2006.

MLA (8th ed.) Citation

Marshal, Cohen. Why Customers Do What They Do. McGrawHill, 2006.

Warning: These citations may not always be 100% accurate.